I write the stuff that influences people to do stuff, like stuff, or make stuff happen.

Brand Management

Brand Management

Keeping the big idea in check.

The big idea's been born. But you're not sure how to clothe it, nurture it and make sure it doesn't turn into a two-headed monster. Unless you like that sort of thing. I oversee the entire creative process, from concept development and production to execution. Ensuring that brand guidelines are followed, client objectives are met and the final product reflects the initial concept. #NBD.
Creative Direction

Creative Direction

Renting out my right brain.

Ideas can come from anyone. Anywhere. Any time. Just give me a blank page, blinking cursor, Beats–and I'm good to go. With your brand's vision, I'll develop conceptual approaches that engage, connect and emotionally resonate with your consumers. Want them to cry? I'll throw in a box of Kleenex. Need them to laugh? I'll provide the nitrous oxide. Um, just don't ask me how I got it.
Copywriting

Copywriting

Proofreading, editing & allthatjazz.

Words. The mystical powers they weave when woven well. In my world, content is king, queen, and the geeky jester, too. I craft copy for all mediums. Print. Web. TV. Radio. Clever captions for your IG. From key message sets, positioning statements, taglines, headlines and even the dreaded long-format brochure, I develop content designed to sell, promote, persuade, and maybe get you a drink.